Innovators Guide



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Market Researcher Job Outlook

Employment growth of market and survey researchers is projected to be faster than average. Bachelorís degree holders may face competition for employment in these occupations. Job opportunities should be best for jobseekers with a masterís or Ph.D. degree in marketing or a related field and with strong quantitative skills.

Employment change. Employment of market and survey researchers is projected to grow 20 percent from 2006 to 2016, faster than the average for all occupations. As companies seek to expand their market and as consumers become better informed, the need for marketing professionals will increase. In addition, globalization of the marketplace creates a need for more market and survey researchers to analyze foreign markets and competition.

Marketing research provides organizations valuable feedback from purchasers, allowing companies to evaluate consumer satisfaction and plan more effectively for the future. Survey researchers also will be needed to meet the growing demand for market and opinion research as an increasingly competitive economy requires businesses to allocate advertising funds more effectively and efficiently.

Job prospects. Bachelorís degree holders may face competition for jobs, as many positions, especially the more technical ones, require a masterís or doctorate degree. Among bachelorís degree holders, those with good quantitative skills, including a strong background in mathematics, statistics, survey design, and computer science, will have the best opportunities. Job opportunities should be best for jobseekers with a masterís or Ph.D. degree in marketing or a related field and with strong quantitative skills. Ph.D. holders in marketing and related fields should have a range of opportunities in many industries, especially in consulting firms. Like those in many other disciplines, however, Ph.D. holders probably will face keen competition for tenured teaching positions in colleges and universities.

Market research analysts should have the best opportunities in consulting firms and marketing research firms as companies find it more profitable to contract for market research services rather than support their own marketing department. However, other organizations, including computer systems design companies, software publishers, financial services organizations, health care institutions, advertising firms, and insurance companies, may also offer job opportunities for market research analysts. Increasingly, market research analysts not only collect and analyze information, but also help clients implement analystsí ideas and recommendations.

There will be fewer job opportunities for survey researchers since it is a relatively smaller occupation. The best prospects will come from growth in the market research and public opinion polling industry, which employs many survey researchers.

Source:  Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2008-09 Edition

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Market Researcher Income    
Market Research Training and Qualifications

 

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